Developed employer branding and recruitment strategies and provided strategic support over a four-year period

Amstein + Walthert AG was growing fast and needed a steady stream of specialists across a range of engineering disciplines. To strengthen their employer brand, raise their visibility as an employer and generate more qualified applications, we developed an end-to-end employer branding and recruitment strategy and supported its implementation over several years.

• Objective– Strengthen the employer brand and raise awareness as an employer
  – Reach qualified specialists with targeted messaging and increase the number of suitable applications
  – Build and manage digital recruitment and HR marketing channels strategically
• Measure– Analysis of existing employer branding and recruitment activities
  – Definition of target groups and candidate personas
  – Development of an employer branding and social media strategy
  – Presentation of the strategy and interim results to the Steering Board and the Partners’ Committee
  – Development of an action plan and launch roadmap through a series of workshops
  – Set-up and day-to-day management of a careers blog as the central content hub
  – Strategic and operational management of social media channels, with a focus on LinkedIn
  – Content production across text, image and videoTraining for HR, marketing and leadership teams
  – Introduction of employee advocacy and corporate influencer approaches — as early adopters in this field
  – Measuring success by setting up cross-domain tracking for the applicant system and a reporting dashboard
  – Ongoing consultancy and support for the HR and marketing teams
• Results– Long-term development of a digital employer branding and recruitment presence
  – Around 250,000 website visits in 2020
  – Over 11,000 visitors to the careers page via LinkedIn
  – Over 21,000 visitors to the careers page via Facebook
  – More than 5,500 visitors to the careers page via the careers blog
  – Over 9,000 visits to job adverts
  – Close to 2,000 applications in the year under review