Innovative Recruitment Campaign for the University Children’s Hospital Zurich

As part of its expansion, the University Children’s Hospital Zurich was looking to recruit new nursing professionals. Our task: to develop an innovative recruitment campaign tailored to the target audience. Together with Kispi, we launched a campaign that specifically targeted nursing professionals and inspired them to consider a career at the University Children’s Hospital Zurich.

• Objectives– Communicate the “Kispi spirit” and unique team culture to the outside world
  – Make the application process as simple and accessible as possible
  – Attract qualified nursing professionals to the University Children’s Hospital Zurich
• Measures– Development of the recruitment campaign “Join us in the Kispi spirit”
  – Application process in just 3 clicks and 15 seconds
  – Personalised campaign videos for Facebook and YouTube
  – Use of Google Ads, display ads, Facebook ads and YouTube video ads
  – Cross-media activation with the “Kispi spirit” tram in Zurich
  – Use of the Kispi VW bus as Switzerland’s “smallest mobile job centre”
• Results– High campaign visibility through the cross-media approach
  – Made the “Kispi spirit” tangible across various digital and offline channels
  – Particularly simple application process
  – Additional applications from nursing professionals