{"id":482,"date":"2025-09-26T09:56:03","date_gmt":"2025-09-26T07:56:03","guid":{"rendered":"https:\/\/hired.ch\/?page_id=482"},"modified":"2026-09-22T16:35:55","modified_gmt":"2026-09-22T14:35:55","slug":"employer-branding","status":"publish","type":"page","link":"https:\/\/hired.ch\/en\/employer-branding\/","title":{"rendered":"Employer Branding"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-background-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">We make your <br>employer brand strong.<\/h2>\n\n\n\n<div class=\"wp-block-columns wide-gap is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\">Today, talents don&#8217;t just choose the job, they choose the employer. With clear positioning, strong messaging and authentic content, you become visible and attractive to the right people. Employer branding isn&#8217;t just nice to have, it&#8217;s a must. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:hi@hired.ch\" data-type=\"mailto\" data-id=\"mailto:hi@hired.ch\">We want to understand what you stand for. And translate that into a presence that fits you and works: clear, contemporary and authentic.<\/a> This way, your employer brand becomes tangible and measurably more successful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list is-style-numbered-big\">\n<li><em>Brand workshops &amp; training<\/em> <br>We get your team aligned: clear positioning, clear language, clear stories. Hands-on and interactive, so HR, leadership and communications all pull in the same direction. <\/li>\n\n\n\n<li><em>EVP &amp; employer branding strate<span style=\"font-family: &quot;DM Sans&quot;, sans-serif; font-size: 18px;\">gy<\/span><\/em><br>We distill why talents should choose to work for you. From interviews and analysis, we shape your Employer Value Proposition: clear, compelling and backed by evidence. Building on this foundation, we define your positioning and messaging and translate them into a focused strategy, with a roadmap that provides direction and measurable goals.<\/li>\n\n\n\n<li><em>Set-up &amp; optimization of your online channel<\/em><br>We make sure you get found \u2014 not overlooked. We bring your career page, social media presence, ads and job postings up to speed: mobile-friendly, search-optimized and properly tracked.<\/li>\n\n\n\n<li><em>Content Creation for your employer brand<\/em><br>Your culture. Your content. We shape text, image and video into a clear brand story that works across channels. This makes your presence consistent and recognizable. Talents understand how you tick and choose you with intention.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-background-color has-red-background-color has-text-color has-background has-link-color wp-elements-1 is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-style-narrow is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" loading=\"lazy\" src=\"https:\/\/hired.ch\/app\/uploads\/2025\/12\/Zirkel.png\" alt=\"\" class=\"wp-image-273\" style=\"width:150px\" srcset=\"https:\/\/hired.ch\/app\/uploads\/2025\/12\/Zirkel.png 1024w, https:\/\/hired.ch\/app\/uploads\/2025\/12\/Zirkel-300x300.png 300w, https:\/\/hired.ch\/app\/uploads\/2025\/12\/Zirkel-150x150.png 150w, https:\/\/hired.ch\/app\/uploads\/2025\/12\/Zirkel-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Without a strategy, it\u2019s left to chance.<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">One-off actions create peaks, but not reliable applications. A long-term employer branding strategy builds recognition, trust and stable reach. This helps you fill positions faster and with people who stay.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-20959078 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-pink-background-color has-background wp-element-button\" href=\"https:\/\/hired.ch\/en\/contact\/\">Strenghten your employer branding<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-background-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns mobile-gap-minimal is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Show what you stand for as an employer.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">hiRed builds employer brands with attitude, recognition and impact. We combine strategy, creativity and execution. We see employer branding not as a standalone project, but as a holistic process that creates visibility, strengthens company culture and attracts the right employees.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-pink-background-color has-background wp-element-button\" href=\"https:\/\/hired.ch\/en\/contact\/\">Start now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-background-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"24\" height=\"20\" loading=\"lazy\" src=\"https:\/\/hired.ch\/app\/uploads\/2025\/09\/suitcase.svg\" alt=\"\" class=\"wp-image-97\" style=\"width:24px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy &amp; Positioning<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Together, we define your goals, target audiences and positioning. We sharpen your EVP so it authentically reflects what you stand for as an employer. Guidelines for tone and presence ensure everyone works on-brand. This creates clarity, differentiation and direction \u2014 both internally and externally.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"24\" height=\"24\" loading=\"lazy\" src=\"https:\/\/hired.ch\/app\/uploads\/2025\/09\/chart-1.svg\" alt=\"\" class=\"wp-image-98\" style=\"width:24px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Content &amp; Channels<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We translate the strategy into an actionable plan. Formats, messages, channels and frequency are defined; responsibilities and timing are set. Content is published consistently across social media, the careers page and search engines \u2013 both organically and through paid advertising. We measure the impact using clear KPIs and optimise our approach on an ongoing basis.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:0.5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"24\" height=\"24\" loading=\"lazy\" src=\"https:\/\/hired.ch\/app\/uploads\/2025\/09\/Account-1.svg\" alt=\"\" class=\"wp-image-99\" style=\"width:24px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Attractiveness &amp; Trust<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We make culture tangible and build trust. Career pages, employee testimonials and team content showcase authentic day-to-day work life. The presence stays consistent across all touchpoints. This boosts your appeal and brings in more qualified applications.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full mobile-hide\"><img decoding=\"async\" width=\"1707\" height=\"2560\" loading=\"lazy\" src=\"https:\/\/hired.ch\/app\/uploads\/2026\/01\/XEI06970-scaled.jpg\" alt=\"\" class=\"wp-image-406\" srcset=\"https:\/\/hired.ch\/app\/uploads\/2026\/01\/XEI06970-scaled.jpg 1707w, https:\/\/hired.ch\/app\/uploads\/2026\/01\/XEI06970-200x300.jpg 200w, https:\/\/hired.ch\/app\/uploads\/2026\/01\/XEI06970-683x1024.jpg 683w, https:\/\/hired.ch\/app\/uploads\/2026\/01\/XEI06970-768x1152.jpg 768w, https:\/\/hired.ch\/app\/uploads\/2026\/01\/XEI06970-1024x1536.jpg 1024w, https:\/\/hired.ch\/app\/uploads\/2026\/01\/XEI06970-1365x2048.jpg 1365w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-background-color has-red-background-color has-text-color has-background has-link-color wp-elements-2 is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion alignfull is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-1&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-large-font-size\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-1-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-1\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">What is employer branding? A simple definition<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-1\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-1-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Employer branding is the process of building and managing a company\u2019s reputation as an employer. It communicates what a company stands for, what it offers its employees and what makes it different from other employers. The goal is to attract the right talent and keep employees engaged and committed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Employer branding shapes how a company is perceived both inside and outside the organisation. Externally, it builds a clear and credible employer image and supports recruitment and talent acquisition. Internally, it strengthens employees\u2019 connection to the company, supports retention and contributes to a strong corporate culture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the heart of a strong employer brand is the Employer Value Proposition (EVP). It defines the value an employer offers its employees and the promise it makes to both current and potential employees.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-2&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-large-font-size\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-2-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-2\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">What is the difference between employer branding and recruitment marketing?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-2\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-2-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Employer branding defines how a company wants to be perceived as an employer and the position it wants to establish in the talent market. It is about deliberately shaping and developing that employer brand. Recruitment marketing takes this positioning to potential candidates and turns it into campaigns, content and other activities designed to attract and engage the right people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Put simply: employer branding answers the question, \u201cWho are we as an employer?\u201d Recruitment marketing asks, \u201cHow do we get the right people to notice us, consider us and ultimately apply?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The two are closely connected, but they are not the same thing. Without a clear employer brand, recruitment marketing can easily become generic: you may reach the right people, but there is no distinctive message or proposition behind the communication. A strong employer brand gives recruitment marketing something meaningful to communicate \u2014 and a clear reason for the right people to pay attention.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-3&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-background-color has-red-background-color has-text-color has-background has-link-color has-large-font-size wp-elements-3\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-3-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-3\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">What does an employer branding process look like and what are its phases?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-3\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-3-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">An employer branding process consists of four phases: analysis, strategy, implementation and evaluation.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Analysis:<\/strong> Assess the current situation, for example through employee surveys, candidate feedback, employer reviews, competitor analysis and target group definition.<\/li>\n\n\n\n<li><strong>Strategy:<\/strong> Develop the Employer Value Proposition (EVP) and positioning. What makes you unique and credible as an employer? How can your working culture be made visible?<\/li>\n\n\n\n<li><strong>Implementation:<\/strong> Roll out internal and external measures, such as updating the career website, revising job advertisments, creating social media content, introducing Employee Advocacy, improving the candidate journey, enhancing onboarding and more.<\/li>\n\n\n\n<li><strong>Evaluation:<\/strong> Measure KPIs, gather feedback and make adjustments where necessary.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The process does not end after phase four. An employer brand needs to be continuously maintained and adapted to changes within the organisation.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-4&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-large-font-size\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-4-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-4\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\"><a>How can the AIDA model be used in employer branding?<\/a><\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-4\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-4-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The AIDA model originally comes from marketing and describes how people can be guided from their first exposure to a message through to a specific action. AIDA stands for the four stages Attention, Interest, Desire and Action. The model is used to design communication measures that first reach people, deepen their interest, create a desire and ultimately motivates them to take action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The model can also be applied to employer branding and recruitment. It can help companies look at the Candidate Journey from the perspective of potential employees and tailor communication measures to each stage.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attention<\/strong>: Generate awareness, for example through social media content, Employee Advocacy or paid campaigns.<\/li>\n\n\n\n<li><strong>Interest<\/strong>: Spark interest through authentic insights into the team, roles and corporate culture.<\/li>\n\n\n\n<li><strong>Desire<\/strong>: Create a desire to work for the company. This is where the EVP comes into play, including specific benefits, development opportunities and values.<\/li>\n\n\n\n<li><strong>Action<\/strong>: Encourage people to apply. A simple and fast application process is particularly attractive to candidates.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The strength of applying the AIDA model lies in considering the entire candidate journey rather than evaluating individual measures in isolation.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-large-font-size\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">How can I tell whether my company has an employer branding problem?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-5\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Not every recruitment problem is an employer branding problem. But these signs may indicate that your employer positioning or communication is not reaching the right people:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Too few or unsuitable applications<\/li>\n\n\n\n<li>Low awareness among relevant talent groups<\/li>\n\n\n\n<li>Vacancies that remain open despite repeated advertising<\/li>\n\n\n\n<li>Strong candidates dropping out or choosing other employers<\/li>\n\n\n\n<li>Employees who would not recommend the company as an employer<\/li>\n\n\n\n<li>A gap between candidate expectations and the actual employee experience<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The cause may be unclear positioning, low visibility, ineffective communication \u2014 or something else entirely. The key is to identify the root cause before deciding what to change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to find out where the problem lies? <a href=\"https:\/\/hired.ch\/en\/contact\/\" data-type=\"link\" data-id=\"https:\/\/hired.ch\/kontakt\/\">Let\u2019s talk!<\/a><a id=\"_msocom_1\"><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-6&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-large-font-size\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-6\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">How do I measure the success of my employer branding activities?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-6\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-6-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">There is no one-size-fits-all set of employer branding KPIs. Start by defining what you want to achieve, then choose the metrics that show whether you are getting there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on your goals, relevant metrics might include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reach and engagement<\/li>\n\n\n\n<li>Number and quality of applications<\/li>\n\n\n\n<li>Application sources<\/li>\n\n\n\n<li>Application drop-off and offer acceptance<\/li>\n\n\n\n<li>Time-to-Hire and Cost-per-Hire<\/li>\n\n\n\n<li>Employee turnover and early attrition<\/li>\n\n\n\n<li>Employer reviews and employee recommendations<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Not every result can be attributed to employer branding alone. Recruitment, the labour market, compensation, leadership and company culture can all play a role.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-7&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-large-font-size\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-7-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-7\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">How long does it take for an employer branding strategy to pay off?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-7\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-7-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Employer branding is not a project with a fixed end date and its impact does not become visible at the same time across all metrics. How long it takes depends, among other things, on the starting point, objectives, target audience and measures implemented.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Employer branding is a long-term investment, but some measures do deliver results within weeks or months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is therefore important to define realistic objectives and appropriate KPIs for each stage and to measure progress regularly. This makes it possible to see which measures are already having an impact and where more patience is needed.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-8&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-large-font-size\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-8-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-8\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">What role does corporate culture play in employer branding?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-8\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-8-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Corporate culture is the foundation of every employer brand. An employer brand can only communicate what is genuinely lived within the organisation. Promises that are not reflected in employees\u2019 day-to-day experience lead to disappointment, negative reviews and high early turnover.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Employer branding therefore always starts from within: with honest employee feedback, clear values and a leadership culture that supports them. External communication comes afterwards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The major advantage of a strong culture is that employees are more likely to become credible ambassadors themselves through <a href=\"https:\/\/hired.ch\/en\/employee-advocacy\/\">Employee Advocacy<\/a>.<a id=\"_msocom_1\"><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We make your employer brand strong. Today, talents don&#8217;t just choose the job, they choose the employer. With clear positioning, strong messaging and authentic content, you become visible and attractive to the right people. Employer branding isn&#8217;t just nice to have, it&#8217;s a must. We want to understand what you stand for. And translate that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-482","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Employer Branding - hiRed<\/title>\n<meta name=\"description\" content=\"Strengthening employer branding: hiRed makes your employer brand visible, attractive and authentic \u2013 with measurable results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hired.ch\/en\/employer-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employer Branding - 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