{"id":1163,"date":"2026-10-29T10:57:57","date_gmt":"2026-10-29T09:57:57","guid":{"rendered":"https:\/\/hired.ch\/?page_id=1163"},"modified":"2026-10-29T10:57:59","modified_gmt":"2026-10-29T09:57:59","slug":"careum-reaching-more-people-with-corporate-influencers","status":"publish","type":"page","link":"https:\/\/hired.ch\/en\/careum-reaching-more-people-with-corporate-influencers\/","title":{"rendered":"Careum \u2013 Reaching More People with Corporate Influencers"},"content":{"rendered":"\n
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Careum \u2013 Rethinking Social Media and Activating Employees as Corporate Influencers<\/h1>\n<\/div>\n\n\n\n
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Careum wanted to increase the impact and efficiency of its social media activities and use its existing channels more strategically. Following an audit of the social media channels, a new social media strategy was jointly developed. A key element was the development of a corporate influencer concept, integrating employees into Careum\u2019s communication in a coordinated way.<\/p>\n<\/div>\n\n\n\n

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