{"id":1135,"date":"2026-10-29T11:02:43","date_gmt":"2026-10-29T10:02:43","guid":{"rendered":"https:\/\/hired.ch\/?page_id=1135"},"modified":"2026-10-29T11:02:44","modified_gmt":"2026-10-29T10:02:44","slug":"recruitment-campaign-for-the-university-childrens-hospital-zurich","status":"publish","type":"page","link":"https:\/\/hired.ch\/en\/recruitment-campaign-for-the-university-childrens-hospital-zurich\/","title":{"rendered":"Recruitment Campaign for the University Children\u2019s Hospital Zurich"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\" style=\"min-height:542px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"853\" class=\"wp-block-cover__image-background wp-image-1297 size-full\" alt=\"\" src=\"https:\/\/hired.ch\/app\/uploads\/2026\/09\/hiRed_universitat-kinderspital-zuerich_header-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/hired.ch\/app\/uploads\/2026\/09\/hiRed_universitat-kinderspital-zuerich_header-scaled.jpg 2560w, https:\/\/hired.ch\/app\/uploads\/2026\/09\/hiRed_universitat-kinderspital-zuerich_header-300x100.jpg 300w, https:\/\/hired.ch\/app\/uploads\/2026\/09\/hiRed_universitat-kinderspital-zuerich_header-1024x341.jpg 1024w, https:\/\/hired.ch\/app\/uploads\/2026\/09\/hiRed_universitat-kinderspital-zuerich_header-768x256.jpg 768w, https:\/\/hired.ch\/app\/uploads\/2026\/09\/hiRed_universitat-kinderspital-zuerich_header-1536x512.jpg 1536w, https:\/\/hired.ch\/app\/uploads\/2026\/09\/hiRed_universitat-kinderspital-zuerich_header-2048x683.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-style-default has-background-color has-red-background-color has-text-color has-background has-link-color wp-elements-1 is-layout-constrained wp-container-core-group-is-layout-b25a519e wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<div style=\"height:3em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-69d0b17a wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading\">Innovative Recruitment Campaign for the University Children\u2019s Hospital Zurich<\/h1>\n<\/div>\n\n\n\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns wide-gap is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\">As part of its expansion, the University Children\u2019s Hospital Zurich was looking to recruit new nursing professionals. Our task: to develop an innovative recruitment campaign tailored to the target audience. Together with Kispi, we launched a campaign that specifically targeted nursing professionals and inspired them to consider a career at the University Children\u2019s Hospital Zurich.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list is-style-numbered-big\">\n<li><em><strong>Objectives<\/strong><\/em>&#8211; Communicate the \u201cKispi spirit\u201d and unique team culture to the outside world<br>&#8211; Make the application process as simple and accessible as possible<br>&#8211; Attract qualified nursing professionals to the University Children\u2019s Hospital Zurich<\/li>\n\n\n\n<li><em><strong>Measures<\/strong><\/em>&#8211; Development of the recruitment campaign \u201cJoin us in the Kispi spirit\u201d<br>&#8211; Application process in just <strong>3 clicks and 15 seconds<\/strong><br>&#8211; Personalised campaign videos for Facebook and YouTube<br>&#8211; Use of Google Ads, display ads, Facebook ads and YouTube video ads<br>&#8211; Cross-media activation with the \u201cKispi spirit\u201d tram in Zurich<br>&#8211; Use of the Kispi VW bus as Switzerland\u2019s \u201csmallest mobile job centre\u201d<\/li>\n\n\n\n<li><em><strong>Results<\/strong><\/em>&#8211; High campaign visibility through the cross-media approach<br>&#8211; Made the \u201cKispi spirit\u201d tangible across various digital and offline channels<br>&#8211; Particularly simple application process<br>&#8211; Additional applications from nursing professionals<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-background-color has-red-background-color has-text-color has-background has-link-color wp-elements-2 is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-group has-foreground-color has-pink-background-color has-text-color has-background has-link-color wp-elements-3 is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-style-narrow is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Interested in this case study?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">For a detailed description of this reference, get in touch with us. We&#8217;d be happy to present the full case study to you.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-20959078 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-pink-background-color has-background wp-element-button\" href=\"https:\/\/hired.ch\/en\/contact\/\">Get in touch with us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Innovative Recruitment Campaign for the University Children\u2019s Hospital Zurich As part of its expansion, the University Children\u2019s Hospital Zurich was looking to recruit new nursing professionals. Our task: to develop an innovative recruitment campaign tailored to the target audience. Together with Kispi, we launched a campaign that specifically targeted nursing professionals and inspired them to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1135","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recruitment Campaign for the University Children\u2019s Hospital Zurich - hiRed<\/title>\n<meta name=\"description\" content=\"How the University Children\u2019s Hospital Zurich uses an innovative recruitment campaign to attract nursing professionals and showcase the Kispi spirit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hired.ch\/en\/recruitment-campaign-for-the-university-childrens-hospital-zurich\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recruitment Campaign for the University Children\u2019s Hospital Zurich - hiRed\" \/>\n<meta property=\"og:description\" content=\"How the University Children\u2019s Hospital Zurich uses an innovative recruitment campaign to attract nursing professionals and showcase the Kispi spirit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hired.ch\/en\/recruitment-campaign-for-the-university-childrens-hospital-zurich\/\" \/>\n<meta property=\"og:site_name\" content=\"hiRed\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-29T10:02:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hired.ch\/app\/uploads\/2026\/09\/hiRed_universitat-kinderspital-zuerich_header-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hired.ch\\\/en\\\/recruitment-campaign-for-the-university-childrens-hospital-zurich\\\/\",\"url\":\"https:\\\/\\\/hired.ch\\\/en\\\/recruitment-campaign-for-the-university-childrens-hospital-zurich\\\/\",\"name\":\"Recruitment Campaign for the University Children\u2019s Hospital Zurich - hiRed\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hired.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hired.ch\\\/en\\\/recruitment-campaign-for-the-university-childrens-hospital-zurich\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hired.ch\\\/en\\\/recruitment-campaign-for-the-university-childrens-hospital-zurich\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hired.ch\\\/app\\\/uploads\\\/2026\\\/09\\\/hiRed_universitat-kinderspital-zuerich_header-scaled.jpg\",\"datePublished\":\"2026-10-29T10:02:43+00:00\",\"dateModified\":\"2026-10-29T10:02:44+00:00\",\"description\":\"How the University Children\u2019s Hospital Zurich uses an innovative recruitment campaign to attract nursing professionals and showcase the Kispi spirit.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hired.ch\\\/en\\\/recruitment-campaign-for-the-university-childrens-hospital-zurich\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hired.ch\\\/en\\\/recruitment-campaign-for-the-university-childrens-hospital-zurich\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hired.ch\\\/en\\\/recruitment-campaign-for-the-university-childrens-hospital-zurich\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hired.ch\\\/app\\\/uploads\\\/2026\\\/09\\\/hiRed_universitat-kinderspital-zuerich_header-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/hired.ch\\\/app\\\/uploads\\\/2026\\\/09\\\/hiRed_universitat-kinderspital-zuerich_header-scaled.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hired.ch\\\/en\\\/recruitment-campaign-for-the-university-childrens-hospital-zurich\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start\",\"item\":\"https:\\\/\\\/hired.ch\\\/en\\\/homepage\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Recruitment Campaign for the University Children\u2019s Hospital Zurich\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hired.ch\\\/#website\",\"url\":\"https:\\\/\\\/hired.ch\\\/\",\"name\":\"hiRed\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/hired.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hired.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hired.ch\\\/#organization\",\"name\":\"hiRed\",\"url\":\"https:\\\/\\\/hired.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hired.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hired.ch\\\/app\\\/uploads\\\/2025\\\/09\\\/logo-black-1.svg\",\"contentUrl\":\"https:\\\/\\\/hired.ch\\\/app\\\/uploads\\\/2025\\\/09\\\/logo-black-1.svg\",\"width\":105,\"height\":30,\"caption\":\"hiRed\"},\"image\":{\"@id\":\"https:\\\/\\\/hired.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Recruitment Campaign for the University Children\u2019s Hospital Zurich - hiRed","description":"How the University Children\u2019s Hospital Zurich uses an innovative recruitment campaign to attract nursing professionals and showcase the Kispi spirit.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hired.ch\/en\/recruitment-campaign-for-the-university-childrens-hospital-zurich\/","og_locale":"en_US","og_type":"article","og_title":"Recruitment Campaign for the University Children\u2019s Hospital Zurich - hiRed","og_description":"How the University Children\u2019s Hospital Zurich uses an innovative recruitment campaign to attract nursing professionals and showcase the Kispi spirit.","og_url":"https:\/\/hired.ch\/en\/recruitment-campaign-for-the-university-childrens-hospital-zurich\/","og_site_name":"hiRed","article_modified_time":"2026-10-29T10:02:44+00:00","og_image":[{"width":2560,"height":853,"url":"https:\/\/hired.ch\/app\/uploads\/2026\/09\/hiRed_universitat-kinderspital-zuerich_header-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hired.ch\/en\/recruitment-campaign-for-the-university-childrens-hospital-zurich\/","url":"https:\/\/hired.ch\/en\/recruitment-campaign-for-the-university-childrens-hospital-zurich\/","name":"Recruitment Campaign for the University Children\u2019s Hospital Zurich - hiRed","isPartOf":{"@id":"https:\/\/hired.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hired.ch\/en\/recruitment-campaign-for-the-university-childrens-hospital-zurich\/#primaryimage"},"image":{"@id":"https:\/\/hired.ch\/en\/recruitment-campaign-for-the-university-childrens-hospital-zurich\/#primaryimage"},"thumbnailUrl":"https:\/\/hired.ch\/app\/uploads\/2026\/09\/hiRed_universitat-kinderspital-zuerich_header-scaled.jpg","datePublished":"2026-10-29T10:02:43+00:00","dateModified":"2026-10-29T10:02:44+00:00","description":"How the University Children\u2019s Hospital Zurich uses an innovative recruitment campaign to attract nursing professionals and showcase the Kispi spirit.","breadcrumb":{"@id":"https:\/\/hired.ch\/en\/recruitment-campaign-for-the-university-childrens-hospital-zurich\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hired.ch\/en\/recruitment-campaign-for-the-university-childrens-hospital-zurich\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hired.ch\/en\/recruitment-campaign-for-the-university-childrens-hospital-zurich\/#primaryimage","url":"https:\/\/hired.ch\/app\/uploads\/2026\/09\/hiRed_universitat-kinderspital-zuerich_header-scaled.jpg","contentUrl":"https:\/\/hired.ch\/app\/uploads\/2026\/09\/hiRed_universitat-kinderspital-zuerich_header-scaled.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/hired.ch\/en\/recruitment-campaign-for-the-university-childrens-hospital-zurich\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Start","item":"https:\/\/hired.ch\/en\/homepage\/"},{"@type":"ListItem","position":2,"name":"Recruitment Campaign for the University Children\u2019s Hospital Zurich"}]},{"@type":"WebSite","@id":"https:\/\/hired.ch\/#website","url":"https:\/\/hired.ch\/","name":"hiRed","description":"","publisher":{"@id":"https:\/\/hired.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hired.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hired.ch\/#organization","name":"hiRed","url":"https:\/\/hired.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hired.ch\/#\/schema\/logo\/image\/","url":"https:\/\/hired.ch\/app\/uploads\/2025\/09\/logo-black-1.svg","contentUrl":"https:\/\/hired.ch\/app\/uploads\/2025\/09\/logo-black-1.svg","width":105,"height":30,"caption":"hiRed"},"image":{"@id":"https:\/\/hired.ch\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/hired.ch\/en\/wp-json\/wp\/v2\/pages\/1135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hired.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hired.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hired.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hired.ch\/en\/wp-json\/wp\/v2\/comments?post=1135"}],"version-history":[{"count":3,"href":"https:\/\/hired.ch\/en\/wp-json\/wp\/v2\/pages\/1135\/revisions"}],"predecessor-version":[{"id":1298,"href":"https:\/\/hired.ch\/en\/wp-json\/wp\/v2\/pages\/1135\/revisions\/1298"}],"wp:attachment":[{"href":"https:\/\/hired.ch\/en\/wp-json\/wp\/v2\/media?parent=1135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}