{"id":1125,"date":"2026-10-21T08:37:22","date_gmt":"2026-10-21T06:37:22","guid":{"rendered":"https:\/\/hired.ch\/?page_id=1125"},"modified":"2026-10-21T08:38:59","modified_gmt":"2026-10-21T06:38:59","slug":"bsb-greater-visibility-for-jobs-in-nursing-and-social-care","status":"publish","type":"page","link":"https:\/\/hired.ch\/en\/bsb-greater-visibility-for-jobs-in-nursing-and-social-care\/","title":{"rendered":"BSB: Greater visibility for jobs in nursing and social care"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\" style=\"min-height:542px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"853\" class=\"wp-block-cover__image-background wp-image-1285 size-full\" alt=\"\" src=\"https:\/\/hired.ch\/app\/uploads\/2026\/09\/hiRed_BSB_header-1-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/hired.ch\/app\/uploads\/2026\/09\/hiRed_BSB_header-1-scaled.jpg 2560w, https:\/\/hired.ch\/app\/uploads\/2026\/09\/hiRed_BSB_header-1-300x100.jpg 300w, https:\/\/hired.ch\/app\/uploads\/2026\/09\/hiRed_BSB_header-1-1024x341.jpg 1024w, https:\/\/hired.ch\/app\/uploads\/2026\/09\/hiRed_BSB_header-1-768x256.jpg 768w, https:\/\/hired.ch\/app\/uploads\/2026\/09\/hiRed_BSB_header-1-1536x512.jpg 1536w, https:\/\/hired.ch\/app\/uploads\/2026\/09\/hiRed_BSB_header-1-2048x683.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-style-default has-background-color has-red-background-color has-text-color has-background has-link-color wp-elements-d7d435f16e843766a6aa85872c5c0100 is-layout-constrained wp-container-core-group-is-layout-b25a519e wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<div style=\"height:3em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-69d0b17a wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading\">BSB (B\u00fcrgerspital Basel) \u2013 greater visibility for jobs in nursing and social care<\/h1>\n<\/div>\n\n\n\n<div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns wide-gap is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\">The shortage of skilled professionals is a particular challenge for BSB in long-term care, as well as in occupational and social care. With a targeted social media recruitment campaign, BSB aimed to increase its visibility as an employer and drive more qualified candidates to the relevant careers pages.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list is-style-numbered-big\">\n<li><em><strong>Objectives<\/strong><\/em>&#8211; Increase reach for nursing, social care and occupational support roles<br>&#8211; Strengthen the employer brand in recruitment<br>&#8211; Increase BSB\u2019s visibility as an employer<br>&#8211; Raise awareness of the available positions<br>&#8211; Drive more qualified candidates to the two job landing pages<br><\/li>\n\n\n\n<li><em><strong>Measures<\/strong><\/em>&#8211; Development of a targeted social media recruitment campaign<br>&#8211; Creating multiple ad variations<br>&#8211; Repurposing existing image and video content into social media-ready snippets<br>&#8211; Campaign placement on Instagram and Facebook<br>&#8211; Implementation of the campaign in two phases:<br><strong>Phase 1:<\/strong> Focus on awareness and visibility<br><strong>Phase 2:<\/strong> Targeted traffic generation to the two careers pages<\/li>\n\n\n\n<li><em><strong>Results<\/strong><\/em>&#8211; Almost <strong>2.5 million impressions<\/strong><br>&#8211; Around <strong>500,000 interactions<\/strong> with the content<br>&#8211; More than <strong>560,000 video views<\/strong><br>&#8211; Over <strong>15,000 visitors<\/strong> to the two job landing pages<br>&#8211; High <strong>visibility and strong interest<\/strong> in the job opportunities<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-background-color has-red-background-color has-text-color has-background has-link-color wp-elements-89eb7cce1a8c9e20ea72d1e67e650a25 is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-group has-foreground-color has-pink-background-color has-text-color has-background has-link-color wp-elements-8550f45b272dc60c8ac9be83bbb385eb is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-style-narrow is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Interested in this case study?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">For a detailed description of this reference, get in touch with us. We&#8217;d be happy to present the full case study to you.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-20959078 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-pink-background-color has-background wp-element-button\" href=\"https:\/\/hired.ch\/en\/contact\/\">Get in touch with us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>BSB (B\u00fcrgerspital Basel) \u2013 greater visibility for jobs in nursing and social care The shortage of skilled professionals is a particular challenge for BSB in long-term care, as well as in occupational and social care. With a targeted social media recruitment campaign, BSB aimed to increase its visibility as an employer and drive more qualified [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1125","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BSB: Greater visibility for jobs in nursing and social care - hiRed<\/title>\n<meta name=\"description\" content=\"How BSB uses social media recruitment to increase visibility for nursing and social care jobs and drive more than 15,000 visitors to its job landing pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hired.ch\/en\/bsb-greater-visibility-for-jobs-in-nursing-and-social-care\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BSB: Greater visibility for jobs in nursing and social care - 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